One of the most rhetorical questions ever asked about music and its meaning, it is related to why people love music so much.

The answer is, obviously, very personal to each different individual but perhaps, a common factor to which many may agree to, it is about that good feeling, that shiver in the spine that music gives us at any moment, anywhere we might be and especially on a live performance, which is the ultimate expression of that sonic connection that magically happens between an artist and a true music lover.

Our website has been honoured tonight to witness one of those magic moments, a live music performance of rare quality coming from the US/UK collective called Beaux Gris Gris & The Apocalypse, in the city of Guildford for the UK leg of the Tour in support of their 2022 studio album Good Times End Times.

Beaux Gris Gris & The Apocalypse is the personal and artistic child of Louisiana-born powerhouse singer/songwriter Greta Valenti and British guitarist Robin Davey, a band that had already highly impressed the worldwide music press and their many fans through the release of their 2019's debut studio album called Love & Murder.

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Tonight's performance of the Anglo/American collective is, to say the least, thrilling, exciting and highly entertaining; Valenti and Davey are touring the UK and Europe with The Apocalypse's full line-up, which includes the hugely talented Emma Jonson on piano and keyboards, Alex Thomas on drums and Stephen Mildwater on bass guitar and the wall of sound that the collective carries on stage is very impressive. 

One of the most fascinating angles of Beaux Gris Gris & The Apocalypse is that of not pigeon-holing their music to any specific genre. From Blues to Punk, Soul, R&B, Doo-Wop,  Boogie and  60's and 70's Rock'N'Roll, their hybrid playing style is so inspired, eclectic and electrifyingly beautiful, with an overall stage presence of the finest quality.

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The setlist includes a mixed feature of the collective's two studio albums, with some true highlights songs like Thrill Me, Trouble Is Coming, Fill Me Up  Don't Let The Bastards Grind You Down and their latest single Watching The World Fall Down included in the rather intense, splendid two-hours live set.

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With Beaux Gris Gris & The Apocalypse having already given 150 percent on stage, the enthusiastic crowd is not ready yet to part company, for tonight, with this truly wonderful collective. The band decides to gift their fans with two more numbers that truly symbolise their deep love for music at 360 degrees, by covering Jackie Wilson's Higher And Higher and 4 Non Blondes' hit What's Up? In rather magnificent fashion.

Beaux Gris Gris & The Apocalypse's uncompromising love and devotion for any genre of music, their passion, talent and professionalism is inspiring and makes one feel falling in love over and over again with music (and their music, specifically) every day through their pure and dynamic approach to it.

Do not miss this enthralling collective, if you have the chance, because their music and their performances are infectiously addictive. Viva Les Beaux Gris Gris & The Apocalypse!